Reebok is an American-inspired global brand with a deep fitness heritage and a clear mission: to be the best fitness brand in the world. Not easy. But if there's a brand that it can happen, it's Reebok, the brand that was fundamentally part of a fitness movement that changed the way we spandex and headbands forever. Sure, that's no longer the 1980s - the world has moved forward. But so Reebok has and it continues to dare. Daring is knowing that great comes not from sameness. The past years have been characterised by a transformation from traditional sports to fitness. The three sides of the Reebok Delta, a symbol of change and transformation, represent the physical, mental and social changes that occur when individuals take the challenge of improving themselves in the gym, in their lives and in the world.

